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Launching a website is an exciting step for any business. But before you hit that “Publish” button, it’s important to make sure everything is in place. A well-prepared launch can help you avoid technical issues, build trust with visitors, and create a strong first impression.
Here’s a complete checklist to help you prepare your website before going live.
Launching a website is an exciting step for any business. But before you hit that “Publish” button, it’s important to make sure everything is in place. A well-prepared launch can help you avoid technical issues, build trust with visitors, and create a strong first impression.
Here’s a complete checklist to help you prepare your website before going live.
1. Check All Pages and Links
Go through each page on your site to make sure everything works:
Are all pages loading properly?
Do all internal and external links work?
Are the navigation menus working smoothly?
Broken links or missing pages can frustrate users and affect SEO.
2. Review Your Content
Make sure your content is clear, correct, and professional:
Fix spelling and grammar errors
Use consistent fonts and formatting
Double-check contact details, prices, and key information
Replace any placeholder text or images
3. Test Mobile Responsiveness
Many users will visit your website from a mobile device. Your site should work well on all screen sizes:
Check layout and readability on phones and tablets
Make sure buttons, menus, and forms are easy to use
Ensure nothing looks cut off or misaligned
4. Optimize Website Speed
A slow website can drive visitors away. Before launching:
Compress images
Minimize unnecessary scripts
Use browser caching
Test your speed using tools like Google PageSpeed Insights
5. Set Up SEO Basics
To help your website get found on search engines:
Add title tags and meta descriptions for each page
Use headings (H1, H2) properly
Include relevant keywords naturally
Create a sitemap for search engines
6. Install SSL Certificate
Security is important for both visitors and search engines. Make sure your website has an SSL certificate so it uses “https” instead of “http.”
SSL protects user data and improves your site’s credibility.
7. Test Contact Forms and Email
Make sure people can reach you:
Submit test messages through contact forms
Confirm that emails are delivered correctly
Set up auto-replies if needed
Don’t forget to test any newsletter signups or booking forms too.
8. Set Up Analytics and Tracking
Install tools like Google Analytics or other tracking platforms to monitor your website traffic, behavior, and performance. This will help you improve your website over time.
9. Backup Your Website
Create a full backup before going live. If something goes wrong, you’ll be able to restore your site without losing important data.
10. Preview and Final Review
Do one last review of your website:
Read everything again with fresh eyes
Check design consistency
Test on different browsers (Chrome, Safari, Firefox)
Ask someone else to give feedback
Launching a website is a big step—but with the right checklist, you can do it smoothly and confidently. A well-prepared site not only looks good but also builds trust and delivers a great experience to visitors.
At Aerpn, we help you through every step—from domain registration and hosting to website design and launch support.
If you’re ready to go live, or need help reviewing your website before launch, reach out to our team today.
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